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Branding, free printables, Hashtags, printables -

Hashtags got you down? Don't worry, this quick a painless Q & A will get you off of your feet. Plus, we've got a free download for you in the shop: Guide to Creating Your Own Hashtag What are hashtags and how do they work? Hashtags, in a nutshell, allow you to easily discover content - and easily get your content discovered. They can consist of letters, numbers and emoji's (but no spaces, and capitalization doesn't matter except for quick readability), as long as they have that # sign before them. Are hashtags relevant? You bet they are. It's definitely a...

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Branding, free printables, printables -

We all need one. But do we all have one? Download our free Guide to Finding Your Unique Brand Voice (or if you have one, to improve on it). What is a brand voice? A brand voice is how a brand expresses itself and communicates with its audience. Why do I need a brand voice? Why is it important? Positioning, recognition, consistency, and content all flow from a brand voice. When done correctly, your audience will know exactly who you are, what you do, and how you can help them. You will be instantly recognizable, even apart from your brand...

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free printables, Launching, printables -

How do you effectively launch your "thing" (product, website, event, you-name-it)? There are so many answers to this question it's insane. It depends on what your product is, to whom you're selling, when you're launching, where you're doing it, how... the list goes on. The only steady answer is the framework. Check out the Q & A below, then follow this free step-by-step Launch Like A Boss worksheet to reveal your next "thing", like a boss! I just launched a product, now how do I market it? Hold up. You already launched? Well, that's okay! You could still build momentum...

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Content Calendar, Email Marketing, free printables, printables -

Is a content/editorial calendar right for my business? How? Why? Any business, especially those based solely online, need a plan to gain traffic to their website. Period. Obviously, there are a lot of successful businesses that get away with not having much of an online presence; however, no one can deny the potential. If your brick-and-mortar store doesn’t have a website, this does not mean you need to rush out and get one. All this means is that creating an online presence, if done correctly, should (not could, but should) be great for your business, so why miss out? Here...

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free printables, printables, Shopify -

I love Shopify. Here's why: Which ecommerce solution do you use and why? Shopify! When I compared it to some other platforms out there, it won hands down. It does all of the things I need it to (sell product) and comes with things I wanted (blog, unlimited products and pages, easy SEO setup, MailChimp integration, etc.). Shopify also provides free templates, and an app store full of free apps to use with your website. Of course, you have the option to pay for templates and apps you really want or need, but it's optional; they don't try to make...

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