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Content Calendar, free printables, Social Media -

Being the beast that it is, no wonder social media marketing is hard to handle. What platforms should I use?How often should I post?What should I post? And that's just the basics. What about gaining followers, getting interaction, and ultimately creating customers from all of this effort? It’s definitely not an exhaustive list, but the questions below should give you a great start. Why is social media marketing important? Put plainly, it’s where people hang out. Where they post about their birthdays, milestones, fun with friends and family, political and religious views, pictures and quotes… the list goes on. People...

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Branding, free printables, Niche, printables -

A what? Seriously, all of this business stuff can be complicated, but it doesn't have to get overwhelming. A niche is just a smaller section of the market, created to help you target the right group of people. Download this free guide to find your niche! What is a niche? A niche, in this case (and for those of you like me that need a less-nerdy explanation), is a product or service you provide that targets a specific group or section of a larger market. Organic foods, clothing for bulldogs, and film cameras are all examples of niche markets - some larger than others, but...

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Branding, free printables, Hashtags, printables -

Hashtags got you down? Don't worry, this quick a painless Q & A will get you off of your feet. Plus, we've got a free download for you in the shop: Guide to Creating Your Own Hashtag What are hashtags and how do they work? Hashtags, in a nutshell, allow you to easily discover content - and easily get your content discovered. They can consist of letters, numbers and emoji's (but no spaces, and capitalization doesn't matter except for quick readability), as long as they have that # sign before them. Are hashtags relevant? You bet they are. It's definitely a...

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Branding, free printables, printables -

We all need one. But do we all have one? Download our free Guide to Finding Your Unique Brand Voice (or if you have one, to improve on it). What is a brand voice? A brand voice is how a brand expresses itself and communicates with its audience. Why do I need a brand voice? Why is it important? Positioning, recognition, consistency, and content all flow from a brand voice. When done correctly, your audience will know exactly who you are, what you do, and how you can help them. You will be instantly recognizable, even apart from your brand...

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free printables, Launching, printables -

How do you effectively launch your "thing" (product, website, event, you-name-it)? There are so many answers to this question it's insane. It depends on what your product is, to whom you're selling, when you're launching, where you're doing it, how... the list goes on. The only steady answer is the framework. Check out the Q & A below, then follow this free step-by-step Launch Like A Boss worksheet to reveal your next "thing", like a boss! I just launched a product, now how do I market it? Hold up. You already launched? Well, that's okay! You could still build momentum...

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