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Branding, free printables, Niche, printables -

A what? Seriously, all of this business stuff can be complicated, but it doesn't have to get overwhelming. A niche is just a smaller section of the market, created to help you target the right group of people. Download this free guide to find your niche! What is a niche? A niche, in this case (and for those of you like me that need a less-nerdy explanation), is a product or service you provide that targets a specific group or section of a larger market. Organic foods, clothing for bulldogs, and film cameras are all examples of niche markets - some larger than others, but...

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Branding, free printables, Hashtags, printables -

Hashtags got you down? Don't worry, this quick a painless Q & A will get you off of your feet. Plus, we've got a free download for you in the shop: Guide to Creating Your Own Hashtag What are hashtags and how do they work? Hashtags, in a nutshell, allow you to easily discover content - and easily get your content discovered. They can consist of letters, numbers and emoji's (but no spaces, and capitalization doesn't matter except for quick readability), as long as they have that # sign before them. Are hashtags relevant? You bet they are. It's definitely a...

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Branding, free printables, printables -

We all need one. But do we all have one? Download our free Guide to Finding Your Unique Brand Voice (or if you have one, to improve on it). What is a brand voice? A brand voice is how a brand expresses itself and communicates with its audience. Why do I need a brand voice? Why is it important? Positioning, recognition, consistency, and content all flow from a brand voice. When done correctly, your audience will know exactly who you are, what you do, and how you can help them. You will be instantly recognizable, even apart from your brand...

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Branding, free printables, printables -

Apple. Coke. Caterpillar. Heinz. KitchenAid. Lego. Shell. Starbucks.The psychology behind why the largest companies do what they do comes down to one simple word: experience And they sell it to you, to me, to the world - if only for a second, or for a hundred years.What makes Disney so successful? It's not because of the television shows or movies, the fun rides or even the food. It's that "magical experience" you FEEL when you watch your childhood favorite or walk into their theme parks.Why does everyone wear Tom's shoes? It’s not like it’s the only shoe that exists, or...

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