Social Media Marketing: Smart Questions Blog

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Social Media Marketing: Smart Questions Blog

Social Media Marketing: Smart Questions Blog (free social media calendar) + shop

Being the beast that it is, no wonder social media marketing is hard to handle.

What platforms should I use?
How often should I post?
What should I post?

And that's just the basics. What about gaining followers, getting interaction, and ultimately creating customers from all of this effort? It’s definitely not an exhaustive list, but the questions below should give you a great start.

Why is social media marketing important?

Put plainly, it’s where people hang out. Where they post about their birthdays, milestones, fun with friends and family, political and religious views, pictures and quotes… the list goes on. People are there, potentially people that could be your customers. When that changes, social media marketing won’t be important. Until then, that is why it matters.

What top 5 skills do I need to master to be great at social media marketing?

  1. Patience
  2. Persistence
  3. Creativity
  4. Organization
  5. Customer Service
  6. Writing
  7. SEO

(Okay… I listed more than 5, but these are all great to have!)

What are the best social media marketing tools for small business?

Asana (for your content calendar)
Evernote (for your content ideas)
Feedly App
Radiant Rumble Printables
Arc Customizable Planner

What are some examples of brands using social media well?

Lara Casey
Duck & Dressing
Shop Pigment
Q Ideas

What platforms should I use?

There are probably some “obvious” platforms (Facebook), but in reality, it all depends on where your customers hang out. There are so many choices, you have to be picky so that you’re not spending all of your time on social media alone. Performing research of your competitors could tell you a lot about where your customers are and aren’t. Measure their post consistency and content against their followers and interaction.

How often should I post?

There are so many different statistics out there as to what to do when. I’m sure there is a real science behind it, but for me, my goal is to post every day. Visibility isn’t so much about when you post as it is about posting the right content (copy, pictures, links, hastags, etc.), and being consistent with it.

What should I post?

Use the 80/20 rule to post relevant information:

80% about your customers (informative, entertaining, encouraging, etc.)
20% about you (your products, services, company news, etc.)

How do I create a social media marketing strategy?

Head on over to these free downloads:
Content Calendar + Style Guide
Finding A Unique Brand Voice
Becoming a Hashtag Genius

How effective are promoted ads/campaigns/pins in generating sales?

Depends on how much you spend, on what platforms, and what you’re promoting. People could be interested one moment, and completely ignore it the next. If you want to promote on social media, I recommend you fork over the cash only for special promotions, popular seasonal items (promote Christmas during Christmas), and items that are have been popular over a long period of time (promote gold colored items throughout the year).

What are the best ways to get interaction?

Content, content, content. Is it memorable? Does it pull on the heart strings? Does it excite, motivate, encourage? It is shareable? What makes you follow, share, like, comment on something?

What does an effective, memorable, shareable social media post consist of?

There are tips on what to include, but this is what I've found works best:

Always include at least one of these...

  • Question
  • Impactful statement
  • Relatable story
  • Informational content
  • Revelant #hashtags
  • Keywords

Coupled with...

  • Engaging visuals (photo/video)
  • Hashtags
  • Link

And possibly a...

  • CTA

But only if...

  • You're posting using the 80/20 rule (80% about them, 20% about you)

Is social media the new customer service portal?

The norm of getting on the phone or shooting an email doesn't cut it for a lot of people. Customers will reach you wherever is most convenient for them - if you let them. Great customer service starts with knowing how, when and where your customers would like to reach you, and fulfilling that desire. Opening social media up for customer service only proves you're progressive, you care, and you're not going anywhere.

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