SEO for Boss Ladies: Smart Questions Blog
Please explain SEO. Please.
SEO is short for Search Engine Optimization, and it allows search engines, such as Google, to pick up your web pages and decide whether or not they're "content gold".
Content Gold: Copy that is pure, legitimate, relevant, shareable, gold.
So, How does SEO work?
Google uses a complex algorithm to decide whether your "content gold" is worth 10 karat or 24 karat - and you and everybody else wants that 24k, baby. The easiest way to get your SEO to 24k, is to make sure you're using all the best ingredients around. In this case, your content can have a lot of different ingredients that make it pure - such as quality, trust, authority, uniqueness, popularity, frequency, relevancy, keywords, shareability, etc.
There are a lot of categories to fill, but the more you incorporate, the higher overall ranking you'll have on search engines, and the more Google will relate your content to gold that must be "dug up" and shared.
What are some great, free SEO tools to use?
Can I learn SEO myself or should I just hire a professional?
Anyone can learn SEO, but not everyone has the time, desire, or knack for what it takes. If you're asking this question, chances are you're at least curious. I would encourage you to learn all you want, and even try to put things you learn into practice. Just remember that you may not be the best at it, or have the necessary time to put into learning and implementing SEO - especially if you're a business owner and need to spend time on your business rather than in it.
How soon can I expect to see a return on investment when starting off with SEO?
There's really no set answer. It can depend on many factors:
- What you change/update for SEO
- How targeted your content is (meaning how easy it is to find)
- How large your target audience is, and how often they search your keywords
- Whether your SEO is organic or paid
- Ever-changing human behavior (good luck pinning this down!)
Although these can lower your score as individual units, the good news is that when they work together, they create a higher score than when apart.
How do I write content for SEO?
Your content should be:
So that it can be:
In any and every form.
What is SEO link building, and what are the best techniques?
Link building is where someone links to your site from their site, social media, etc. Link building is a great way to perk the algorithm's ears so it knows your content is awesome. Some of the best techniques include:
Creating great content.
Really, that's it.
No one wants to share content they don't care about. If your content is awesome, then you could try these tactics:
- Communicate with others in your industry (they sell dog food while you sell dog accessories)
- Communicate with others related to your industry (they sell dog food while you sell photo albums for dog lovers)
How do I perform SEO with $0 budget?
If writing great, shareable content on a consistent basis is what it takes, anyone can do it with $0. See the next question on writing great content.
What is the best single piece of SEO advice?
I’m not sure there is ONE single piece of advice, but this one may have slipped by you:
Write great content, that people will share, write about, and link to from their own sites and social media platforms.
Great content is relevant, interesting, informational, helpful, motivational - shareable - and therefore gives "signals" to Google's algorithm that tells it your content is worth ranking, because people like it. The only catch: you have to do this consistently. One post a year will only give so many signals. The more content you create, the higher the chance of shares ("signals"). The more shares, the higher the ranking.
What types of tags are used in SEO?
What: An accurate description of the page's content
Why: Search engines view this as a glimpse into the page's content
What: Used with an image
Why: Shows up for readers in case the image itself doesn't; search engines love them
Meta Description Tag
What: Sales copy that encourages people to click through, but doesn't affect ranking (it's the preview text underneath a link when you Google something)
Why: Important because it can prompt clicks from search results to your website
How do I perform keyword research to make sure I’m giving my site the best SEO?
Because content is king, keywords matter: They make up your "searchable content". Searchable content is how people will most likely search for content pertaining to what they are looking for. You want to make sure your keyword efforts are not in vain by using the correct ones, but you don't want to overuse them, because Google's algorithm could potentially count it as spam. To do keyword research, try using the free tools mentioned above.
How do I increase organic (unpaid) SEO?
Content, all wrapped up in a bow of quality, trustworthy, authoritative, and consistent information.
What is Auto SEO?
Auto SEO allows you to add all of your tags (title, meta, etc.) at once. It's not recommended, because each tag (as you saw above) follows a specific set of rules. If they were all the same, they would not perform as they should for SEO purposes.
What is the difference between SEO and SEM? Which is better?
SEO = Search Engine Optimization, otherwise known as getting your site ready for humans to search for it via Google
SEM = Search Engine Marketing, otherwise known as paying to get ranked, or display ads, etc.
What are the best SEO tricks to get my website higher ranking?
- Link Building
But link building only works if people link to your content... Which means your content has to be worth it. It's a continuous circle, but it can become a snowball if you get the hang of it!
- Local Search Optimization
Include local keywords in your page titles and meta descriptions. When someone searches "dog collars Dallas", your Dallas-based business is more likely to pop up.
What SEO mistakes am I making?
Using Meta (keywords) Tags (not the meta description tag)
These have no effect on your ranking, although they used to.
No local search optimization
As stated above, including local search keywords allows local customers to find you easier.
Internal link optimization
Google's algorithm picks up on link text. Instead of saying "click here", try "click here for to learn more about SEO", which includes keywords that can be picked up on.
Focus on quantity rather than quality
Great content = 24k, remember! Don't create content filled with keywords and babble that does not have a backbone.
Does SEO include social media and blogs?
Google's algorithm picks up on on everything content-based, which includes social media and blogs. Any time someone likes or shares your social or blog content, that's another signal for the algorithm that your 12k is moving on up to 24k, fast.
What would be a good SEO strategy for a new site or a beginner?
A great SEO strategy includes a plan and schedule, with mobile-ready content, social media, and images, as well as all the relevant tags. Put plainly, an SEO strategy starts with what has been laid out for you in this post, and learning as you go.
What are the best resources for learning more about SEO?
SEO is a necessary evil...
...To getting your website - and ultimately your content - seen and heard by the right people (your target audience). Just remember, a bit of patience and time play a key role in SEO: It doesn't happen overnight, and the code is not always easy to crack. So hang in there, it's worth the ride!