A Unique Brand Voice: Smart Questions Blog
What is a brand voice?
A brand voice is how a brand expresses itself and communicates with its audience.
Why do I need a brand voice? Why is it important?
Positioning, recognition, consistency, and content all flow from a brand voice. When done correctly, your audience will know exactly who you are, what you do, and how you can help them. You will be instantly recognizable, even apart from your brand logo or identity.
Your brand voice can:
- Promote services/products
- Increase awareness
- Drive influence
- Create relevance
- Boost memorability
Where should I use my brand voice?
Everywhere! Your brand voice should shine in speech, written word, and deed. If you're overwhelmed or don't know where to start, download the Guide to Finding Your Unique Brand Voice, here.
How can I make my brand voice different and unique?
- Your why
If you don't know why you're doing what you're doing, it's time to figure it out. You can't have a brand voice without knowing your why! Check out this post on branding to get started.
- Your differentiator(s)
Think about the things that make your brand different. Why should customers buy from you over others? What do you have that competitors don't? Again, this post on branding will help you if you need it!
When you know your why, and how you differentiate, you can then begin to create a brand voice that's unique to you.
What are some top tips to use when creating my brand voice?
- Refer to your brand statement/slogan
- Don't cling to a brand that doesn't resonate with you or your audience
- Read what you write out loud
- Go out of your way to find and read different voices (blogs and books are great!)
- Develop your own voice, don't copy or "re-create"
- Glean from your why
- Expand on your differentiator(s)
What are some brands that consistently show a distinct and recognizable tone of voice? What are those distinguishing features?